Copywriting is a weird topic for me. I’ve studied it before, read some books, did some research… but ultimately I always end up writing like I talk.
Still, I know it’s an important topic, especially when it comes to grabbing your readers attention… which brings be to A.I.D.A. I know the advanced readers know what I’m talking about, but for the “newbies”…
What The Heck Is A.I.D.A?
Let’s keep this short and simple (I don’t wanna bore anyone)
A is for Attention – You need to grab your readers attention first.
I is for Interest - Then you spark their interest to keep their attention.
D is for Desire - After interest is sparked, Desire for your product or service needs to be created.
A is for Action – Then the person takes Action on whatever it is you’re offering.
Now that we got that out of the way, how do we grab people’s attention to bring them into our blog?
Here Are My Top 3 Headline Writing Tips
Tip#1 – Create Curiosity – The key to creating curiosity is to just have fun with it. You can use movie phrases and substitute some words or play with some cliche phrases.
An exmaple would be “To Blog Or Not To Blog, That Is The Question” – This might sound cheesy but I can almost gurantee that it will outperform against a headline that reads – “Reasons Why You Should Blog”. Agreed? Great!
Tip#2 – Include a Benefit – This is a great strategy for writing effective headlines because everyone is cruising the web tuned into the W.I.I.F.M (what’s in it for me) radio station. So your headline needs to tell them What’s In It For Them.
I could’ve easily titled this post “How To Write Effective Headlines”, but that headline holds no benefit to my readers.
Tip#3 – Promise a Solution – Everyone is always searching for the answer to their problems, so promising a solution will definitely get your readers attention.
For example: In yesterday’s post, I knew a pressing problem (objective/excuse) that most people have is that they can’t build a business because they’re on a budget. So I promised to solve that problem by titling my post “You CAN Build A Business With A $29.95 Budget!”
Do You Have Any Tips You’d Like To Share?
Remember that writing a great headline is one thing, and delivering on your promises is another. I hope I delivered on my promises, but we won’t know until you actually take these tips and apply them to your blog.
If you enjoyed this post – share it, retweet it, digg it, stumble it.. pass it on.
This is Hector.. signing off – Talk soon.
71
Hey Hector,
Do you know even the veteran writers need to hear this. If someone thinks that they know it all. Guess what happens…there is always someone right around the corner ready to pass them.
That is why I appreciate information like this because it keeps me in checked. Thanks for writing this!
Have a wonderful weekend…
Josh
.-= Josh Garcia´s last blog ..The Secrets of Commenting on Blogs… =-.
Josh (The Ninja),
You’re right.. there’s always someone better & when thinking about headlines, we need to think real long and hard to beat everyone around us.
It’s the first thing people see, so it NEEDS to be good.
Thanks bro
You too,
Hector
P.S. I took a gamble on this post man.. if this headline doesn’t pull people in – I’m toast
Thanks for sharing this information, I am going to share this with my list as i find great value in it. Have an Awesome Day!
Chris
.-= Chris Bernardo´s last blog ..Main Dish Fish and Shellfish: Sesame Crusted Mahi Mahi with Soy Shiso Ginger Butter Sauce | Submitted By: Ryan Nomura =-.
I guess I’m a “newb” to all of this, honestly I was looking for more information on what exactly ‘online marketing’ entailed. After a couple of google searches I ran across a couple of blogs/sites where your name came up. From reading around, seems like you have very well rounded knowledge on the subject.
Now this post, I’ve heard of similar terms but truthfully speaking, all of the ornate terms just left too much room for interpretation. A.I.D.A is simple and straight to the point.
Good stuff man. Thanks
Oh, and I’m not sure if that was the intention but the word “eyeball” definitely reeled me in.
Aixel,
First off, thanks for stopping by and welcome..
If you’re new to all this, there are a lot of articles and videos on this blog that will definitely help you out.
I’m glad you ended up on my site – that’s the power of social media marketing..
..and yes, A.I.D.A is a simple concept but also very powerful in sales..
thanks for commenting
have a great weekend,
Hector
Hmm… So if my next blog post was entitled just “Eyeballs”, I wonder if people would click over just out of curiosity.
.-= Seth Miller´s last undefined ..Response cached until Fri 14 @ 17:39 GMT (Refreshes in 48 Minutes) =-.
Try it Seth.. you never know
Then you can write a post teaching people how to write one word headlines
that should be fun..
These are good and very useful tips.
I usually include numbers in headlines to generate curiosity and show what’s in for readers. This works very well for list posts. For example, 101.5 Useful Tools And Resources For Bloggers was a headline for my biggest list.
I just retweeted this post!
.-= Ishan´s last blog ..20 Must Have Chrome Extensions For Bloggers =-.
Hey Ishan,
Thanks for stopping by and welcome..
I love lists posts – they work very well for me.
101.5? That’s insane bro.. I’ll have to check that out
Thanks for the retweet,
Have a great day
Hector
I had added a 0.5 just to surprise people! And I guess it worked. By the way, here’s link to that post: http://bloggingwithsuccess.net/101-free-tools-and-services-for-bloggers
Hi Hector,
awesome that you’re practising what you preach – your headline really caught my attention. And the formula AIDA you offer is priceless. Thank for sharing. Keep up your great work.
Take care
Oliver
.-= Oliver Tausend´s last blog ..What is the best MLM Opportunity ? Revelation of an Anti-Secret IV =-.
Hey Oliver,
Thank you, I’m glad you noticed. I try my best to give my readers examples of what I mean – instead of just telling you.
It creates better learning. Thanks for sharing your thoughts with us.
Have a great weekend,
Hector
Hi Hector
Curiosity can be very useful and powerful tool. It is a very good way to catch readers. I knew most of thing you listed but repetitions is always good. Very often the same things are explained in different ways and sometimes people can discover something new.
Greetings
John Steczko
.-= John´s last blog ..What Parts Of Your Body Do You Train In Martial Arts? =-.
John,
Yea, it’s always good to learn from different people, and get different point of views.
Thanks for stopping by
Have a great weekend
Hector
Hi Hector!
Great tips and yes your title did attract me on this particular post. Thank you for pointing out the not so obvious and for continuing to bring great content to your readers. Love it!
Kellie Frazier dot com
Hey Kellie,
I’m glad it worked – would’ve been a bummer if it didn’t. You’re very welcome.. and yes of course I will.
Thanks for your thoughts
Have a great weekend
Hector
Hector,
Great post! I did not know about AIDA, but I do now!
I cannot wait to apply these tips to my headlines.
I better get started!
~Andie Petoskey
Hey Andrea,
A.I.D.A is a cool concept – I’m glad to help
Good luck & Have a good weekend
Hector
Hey Hector, you did it again… every time I think of something you come up with a great solution… (law of attraction).
Just yesterday I was viewing all my posts (all… meaning 6) and some pulled 5-6 times as many clicks to my posts. As I compared my headlines, I said “man I gotta come up some better headlines”.
I kind of feel somewhat responsible for this post (ha).
Thanks Hector,
Coach Freddie
.-= Coach Freddie´s last blog ..How Gratitude and Appreciation will Lead to Success =-.
Freddie,
How’s it going? That’s exactly how the law works – your energy forced me to come up with this post..
Everyone – Don’t thank me, thank Freddie..
It’s great to have you here..
this made my day,
talk soon,
Hector
Love these tips Hector… In fact your headline was the first one to grab me when I logged into UT today.. so you’re absolutely right about creating curiosity my friend.
Jordan Schultz
~Social-Media Specialist~
.-= Jordan Schultz´s last blog ..My 5 Day Experiment With The Unified Tribe and Yo Le =-.
Jordan,
Curiosity is a major psychological trigger.. It clearly works – thank you for sharing that experience with us.
Have a great weekend bro
Hector
Hector,
Thanks for the tips. Excellent headline. Your technique worked.
John
.-= John Stone´s last blog ..Why Your Small Business Needs SEO =-.
Hey John,
Hope it helped you in someway.
Talk soon,
Hector
All of these things are down at a subconscious level. Readers don’t necessarily realize a certain word catches their eye or that they are clicking because they see the potential of getting something for free.
.-= Seth Miller´s last undefined ..Response cached until Fri 14 @ 17:39 GMT (Refreshes in 46 Minutes) =-.
Seth,
YES.. YES.. YES!! That’s exactly what copywriting is all about. It’s all about psychological triggers and emotion building phrases that ‘get’ people to do, basically, ‘do what you ask’ but because THEY want to.
Weird stuff.. thanks for sharing your thoughts
Have a great weekend
Hector
Great Post as usual Hector!
I am pretty much new to copywriting and sometimes I do get stuck on what to write for a title. These tips are great to start implementing them on my future posts.
Thanks,
Katherine
.-= Katherine Droguett´s last undefined ..If you register your site for free at =-.
Kathy, (do you mind if I call you Kathy?)
I’m glad I was able to get you on the right track. I’m 99.9% sure that if you follow these tips, you’ll think of amazingly compelling headlines..
Have a great weekend
Hector
Great Article Post! The tips is something even I must remind myself while I post, write, and create at high speeds. The Headline is where those eyeballs will decide if they will continue to read. Awesome!
.-= Joseph Romero´s last blog ..Evangelizing Twitter 2 Day Event! =-.
Hey Joseph,
Totally right.. the headline is the first step.. everything you do after that won’t matter if you can’t get them inside.
Have a great weekend
Hector
Hey Hector,
Great post!!
Its so true, it does not matter how great your post is, if no one clicks on it.
Will re-tweet this post for sure.
Cheers
Carl
Hey Carl,
Thanks for stopping by and welcome..
I’m sure there’s a bunch of great content out there not being viewed because of this..
thanks for your thoughts
Have a great weekend
Hector
Hector,
You drew my eyeballs to your blog with your kick butt headline! This is a great article on copywriting. It really is the million dollar skill but it takes practice and continual learning to be effective at it!
Thanks for compiling the top 3 tips, it has been a great reminder. I think I feel a blog headline coming to mind….
Live Great!
Mary Thayer
.-= Mary Thayer´s last blog ..Hanging Out In Las Vegas Is Part of The Job….. =-.
Mary,
Really?… SCORE!! You’re right, and most people don’t spend enough time studying it – I’m glad I was able to get you thinking..
Cant wait til you pull me in to your blog with a kick butt headline..
Have a great weekend
Hector
That was a great choice of pics for your blog but more than that you giving a simple straightforward explanation on how to generate some good eye catching material.I appreciate your contributions here.
Steve Shoemaker
.-= Steve Shoemaker´s last blog ..Create My MLM Blog For Free!!! =-.
Steve,
Wanna know something…? ..that image took me 20 minutes to find… I came across 4 other ones that just didn’t cut it.. and then I saw it.
“Seek & You Shall Find” – I love that quote.
Thanks for your thoughts,
Have a great weekend
Hector
Hector,
First off, this is a sweet blog you have here!
Secondly, this post has some great tips on copywriting.
You have been retweeted, my friend!
.-= Derek Alvarez´s last blog ..Talking MLM PPC with Chris Owen =-.
Derek,
Thanks for stopping, the compliment & the retweet..
have a great weekend
Hector
This was awesome Hector. I was just working on titles and putting a formula to it works very well. Congrats on the nod from Marcus this week!
.-= David Porter´s last blog ..Passion Starts in the Heart! =-.
David,
Thanks for stopping by and welcome to my ‘home’.. it’s great having you here..
I hope my tips help you create awesome eye-catching headlines.
Thanks,
have a great weekend,
Hector
Really cool tips on creating a powerful headline Hector! If you want stop by my blog @ http://www.rodneywarren.wp-clique.com/
Hey Rodney,
Thanks for stopping by. I visit every one of my readers’ blogs to see how I can help them further. You can simply enter the link to your blog in the “website” form when commenting and I’ll definitely pass by.
I generally discourage links within comments because then I have to go ‘dig up’ the real comments out of the spam folder.
Thanks for commenting,
Have a great weekend
Hector
Hey Hector my man! I loved this! That can be a challenge at times when you’re writing a post and thinking “what title can I give this so anyone even with ADD would stop and look.” That’s not me being insensitive, it’s just the way the world runs now. We are always in such a hurry we never stop for anything but if something looks funny or interesting we’ll stop and take a look. Thanks for sharing buddy!
.-= Emily Giuffre´s last blog ..What Daily Nutrition Do I Need? =-.
Emily,
Not insensitive at all..
– I understand what you mean thought, the world moves much faster now because of the internet and that just makes it a lot harder for us as marketers to grab their attention.
Keep working at it – it IS the million dollar skill..
Have a great one buddy,
Hector
Hey Hector, another peace of art from you!
I love your tips, they always seem so fresh and congratulate on this.. its hard to keep us all updated with unique content!!
P.S. Your FB profile photo is cool and attractive – dont change it
Milena,
Thank you, I really appreciate that. I’m glad you notice the hard work
But as hard as it may be, I know it can help others, so that’s why I do it.
Thanks for your comment & compliment
Have a great weekend
Talk soon,
Hector
Hey Hector,
Really good tips my friend. Thanks. Copywriting intimidates a lot of people, but really it can be quite fun. Mastering it comes with practice. Not every headline is going to be a winner, but over time, you’ll notice a pattern.
Wayne
Hey Wayne,
Thanks for stopping by.. ..and you’re right, copywriting does take practice. All the tips in the world will never guarantee a headline to be affected until you try it.
Have a great day
Hector
Hey Hector,
Thanks for sharing your straightforward strategies for making copywriting less intimidating. It’s funny how we are all EXPOSED to it every day and yet, doing it yourself can, at first, seem overwhelming. Like anything else, understanding the simple basics and then practicing them, is the key to building confidence and success.
Have a great weekend,
Buff
Buff,
You’re totally right – most people are out there looking for THE best headline or THE best closing script – when in reality, understanding the fundamentals first is the key to making it work for you
thanks for sharing your thoughts
have a great one
Hector
Thanks for sharing this information, I am going to share this with my list as i find great value in it. Have an Awesome Day!
Chris
Chris,
You’re very welcome, thanks for the share
have a great one
Hector
Great tips as always Hector, learning things from you all the time, Thanks you!
Hey Sharon
I’m glad I can help..
talk soon
Hector
Hey Hector,
Those are essential tips. It just takes practice, I am still working on making my headlines catchy so people will want to come on in and read my killer content.
Love the post!
Susanna
.-= Susanna Hess´s last blog ..Learn To “MoonWalk” Like Michael Jackson – 8 Steps For Reaching MLM Goals… Backward =-.
Hey Susanna,
Thanks for stopping by. You’re right, it just takes practice. You rocked it with the MOONWALK headline though. Keep going..
talk soon
Hector
Very good post, Hector. This is my first time on your website and I am already impressed.
Here is my 2 cents to add to your article:
As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.
Here is a free tool that will analyze your headline to determine the Emotional Marketing Value of it: http://www.aminstitute.com/headline/index.htm
Hope this helps.
Ana Hoffman
.-= YourNetBiz Ana Hoffman´s last blog ..SEO Rankings Debate: Did Google Just Change SEO? =-.
Hey Ana,
Thanks for stopping by and welcome to my blog..
Yes, I agree that the headline is THE most important – I checked out that link and what a great tool that is..
thanks for your comment
talk soon
Hector
Hey how come I go to this post so late?? Ha ha… Well looking at the awesome number of tweets and comments it’s clearly a winner! Excellent information which I will apply right away and share some more!
~Marcus
.-= Marcus Baker´s last blog ..Do You Believe Like Jessica Watson Believed? | Business Personal Development =-.
Yea, this post got a lot of response – I hope it helped a lot of people.
I’ll be looking forward to your eye-catching headlines..
talk soon & thanks for the share,
Hector
Understanding the fundamentals first is the key to making it work for you.
Hector your post is priceless. Thanks for shareing
Maria Eves
MLMTrainingBase
.-= Maria Eves´s last blog ..How To Setup WordPress =-.
Maria,
You’re so right.. a lot of people get caught up with systems and other “automated” software that they never really “get” the fundamentals, and those are REALLY important.
Thanks for commenting,
Have a great one
Hector
Great tips here on this post. These are great fundamentals that you describe. Impressive blog here.
Hey Hector
Another great post.
Some of the points seem so obvious,
only AFTER you’ve pointed them out!
Keep up the great work…
Antonio Licchelli
Antonio Licchelli´s last [type] ..4 Deadly MLM Mistakes which are you making
users are attracted to the article first based on name of article first, so it should be eye catching, so that user willing to read about it more. Great post buudy.
Viral´s last [type] ..Truth about Infographics !!
You put out such great content. Everywhere too, I just clicked to your twitter, and now I am reading another Article…
Thanks for sharing…
Your tips will help greatly, I have an interesting situation of niche audience….I am trying to find the surfer/adventure type who is entrepreneurial, and the entrepreneur who has a sense of adventure. It is my lifestyle design blog, and it did not upload into your comment box. http://SurfLifestyleDesign.com
Thanks Hector
New to your blog and excited to catch up on all this material I was missing out on…
thanks. it is usefull for me