There are 5 essential components to getting your marketing funnel set up. The first is an effective lead capture page.
1. Personalized Lead Capture page – This is a simple one page web site that offers a compelling offer (free information, video, training, e-book etc) and exchanges the information for the prospect’s contact information (name, email, phone number).
The information in your offer needs to be of Top Quality. Time and time again I run into “Crappy” free offers that don’t make the visitor want to take action.
Another thing I see often is a nice compelling offer that incentivizes the visitor but when they receive it, it nothing but re-hashed content with no unique twist or new information. This is a huge mistake that most online network marketers make.
Think about it…
This is the first impression your prospect gets of you. This Free content you give them, (that I call the Crash Course), needs to do three things:
- Give you instant credibility
- “Wow” your prospect
- Make them like and trust you
How do you accomplish all 3 at once?
Simple… give them Good, Valuable, Useful information that they can use right away, or at least help them understand the concepts a bit better.
…and since you now own the Rights to Give or Sell this Manuscript, you can use this value filled program as your crash course (if you don’t want to create your own, just yet)
There are several components that make up an effective lead capture page… check out this blog post that cover 7 of the most important ones: 7 Elements To An Effective Lead Capture Page
I also made a deal with the guys at Dreamhost.com. You can get a free domain registration and $40 setup fee waived by using this promo code: MLMHOSTING. I love this service, the 1-click WordPress installation, and the unlimited space more than outweighs the measly 10.95 a month monthly fee.
I’d like to know.. are you cuurrently using a personalized capture page in your marketing efforts?
Leave a comment below..
Fail Fast, Succeed Faster
Hector..
Further Reading:
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