How To Get Massive Exposure By Being Really Cool To Your Market | Hector Cuevas | Blogging & Online Marketing Tips For Entrepreneurs

How To Get Massive Exposure By Being Really Cool To Your Market

So last week I released my very first insider report on my blog showing a simple, but effective strategy on how to get more leads from your blog.

…looking at the comments, many people liked it, which is always good.

I tracked everything from pageviews to downloads just so I could show you how well it turned out (..or how much it sucked) – thankfully, it was the former :0)

Here are the results of that quick report release:

Downloads: 139 in 5 days – This was tracked using the Bit.ly link tracking service.

insider-report

Post Views: 547 views since published – This was tracked using the Google Analytic plugin on my blog (Google Analyticator) and the WordPress Stats plugin for the cool looking graph.

insider-report-stats insider-report-graph

WEIRD RIGHT?

Now, in my mind… this just doesn’t make any sense. I mean, how can I get 547 post views but only 139 downloads?

One of 2 things might have happened:

1. The Bi.ly tracking was messed up.. OR
2. Those who came to view the page already had the report and just wanted to see where it came from.

Here’s why I think #2 was the case, and how you can benefit from using this strategy yourself.

As you probably know, the report was a direct download, meaning that there was no opt-in required or any of that nonsense. I just wanted to get the info in people’s hands.

INSIDE THE INSIDER REPORT.. it gave the user the ability to distribute the report to anyone they like, which I believe created the gigantic boost in traffic as you can clearly see in the graph.

The fact that more and more people were getting their hands on this report, I believe that led more people back to the original post to see where it came from.

So I’d like to thank everyone who shared this report with their list, social media followers, tribe members and friends.

Thank You.. Talk Soon

Hector Cuevas
The Alexa Director

P.S – I Finally Broke 100K Alexa Ranking – and it only took me 4 months… You guys ROCK!!… I couldn’t have done it without ya..

Similar Online Marketing Posts:

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34 Responses to “How To Get Massive Exposure By Being Really Cool To Your Market”

Susanna Hess Says:
13. July 2010 at 6:54 am
Hey Hector!

Congrats on breaking the 100k mark! Totally awesome! You couldn’t have done it without delivering consistent, quality content either.

Interesting results… It was a great report so I can see why it was probably passed around. It’s fun to see those jumps in traffic.

Way to go!

Susanna
Susanna Hess´s last blog ..“Network Marketer- Leave Me Alone-” – How To Avoid The Prospect Slap

[Reply]
Hector Cuevas Reply:
July 24th, 2010 at 3:37 pm
Thanks Susanna,

I appreciate your comment – and I guess you’re right, CONTENT IS KING..

Talk soon
Hector

[Reply]
Ryan Biddulph Says:
13. July 2010 at 12:52 pm
Hi Hector,

Congrats on going over 100K on Alexa Hector! As I always say value offered = value/accolades received. You provide awesome stuff here.

I agree with #2. When you offer something freely people tend to share it freely…..opt-in forms are important but sometimes seeing the Bigger Picture of reaching a larger number of people is the way to go.

Enjoy the day!

Ryan Biddulph
Ryan Biddulph´s last blog ..What Is Abundance

[Reply]
Hector Cuevas Reply:
July 24th, 2010 at 3:39 pm
Ryan,

Great point – yea we need to build our lists but we also need to build our brand and the best way to do that is to increase exposure..

thanks for stopping by
Talk soon
Hector

[Reply]
Trent Says:
13. July 2010 at 1:11 pm
Hector, Congrats on the ratings! I am a recent follower of your blog and its easy to see how good content delivers valuable results.

This report provides some cool insight. Understanding how/why your customers (or followers) act and react in these situations is important to track; especially if you want to sell them on something!

Good detective work!

Trent

[Reply]
Hector Cuevas Reply:
July 24th, 2010 at 3:40 pm
Trent,

Thanks bro – that’s a good point, these results can be used strategically in any other marketing campaign..

I appreciate your comment
Talk soon
Hector

[Reply]
Josh Garcia Says:
13. July 2010 at 2:19 pm
Hey Hector,

First, I would like to say congrats in breaking 100k ranking!

I agree that it was passed on by individuals that downloaded the report. That was a great report you put together. I still can’t believe that you didn’t request for emails as an exchange. Keep up the awesome work you are doing!

Chat with you later…
Josh
Josh Garcia´s last blog ..What Online Marketers Ought to Know About Having a Mentor

[Reply]
Hector Cuevas Reply:
July 24th, 2010 at 3:42 pm
Josh,

Thanks bro – yea I could have easily asked for name and email, but I was looking for more distribution as oppose to more subscribers..

thanks for stopping by
Talk soon
Hector

[Reply]
Peter R Fuller Says:
14. July 2010 at 12:59 am
Hey Hector, I would say your report went viral
Peter R Fuller´s last blog ..Support my entry to the Famousbloggers ComLuv contest

[Reply]
Hector Cuevas Reply:
July 24th, 2010 at 3:43 pm
Peter,

:0) – A mini-viral campaign.. I’m going for more next time..

thanks for commenting
Talk soon
Hector

[Reply]
Jerome Ratliff Says:
14. July 2010 at 2:31 am
You’re welcome dude.

You did an exceptional job on that post providing some relevant, easy to use content. And that’s exactly what leaders do.

So – Kudos to you Mr. Leader.

Have a great day,
Jerome Ratliff
Jerome Ratliff´s last blog ..Is Free Leads Even Possible Online

[Reply]
Hector Cuevas Reply:
July 24th, 2010 at 3:44 pm
Jerome,

Thanks bro – I truly appreciate that, Mr. Leader LOL

Talk soon
Hector

[Reply]
Chris Says:
14. July 2010 at 5:30 am
Congratulations! It just goes to show you that providing good content and helping people is the way to go. Gaining trust and letting people know that you will always have solid information will spike your traffic all the time!
Chris´s last blog ..4235650 In 3 Months- Learn How To Do It Right Here-

[Reply]
Hector Cuevas Reply:
July 24th, 2010 at 3:45 pm
Chris,

You’re totally right.. helping people is the main goal, if you can do that with all your might, great things happen.

Thanks for commenting
Talk soon
Hector

[Reply]
CNA Certification Says:
14. July 2010 at 2:43 pm
Wow this is a great resource.. I’m enjoying it.. good article

[Reply]
Hector Cuevas Reply:
July 24th, 2010 at 3:45 pm
Glad you enjoyed it..

Talk soon
Hector

[Reply]
Steve LHeureux Says:
14. July 2010 at 11:47 pm
Hector,

I wanted to thank you for posting such great content on a regular basis. This is what creates traffic as we need things we can use and share with others!
Keep it up!

-Steve
Steve LHeureux´s last blog ..Campaign Marketing – Using “Appreciation” To Attract- Retain and Get Referrals

[Reply]
Hector Cuevas Reply:
July 24th, 2010 at 3:47 pm
Steve,

You’re very welcome man – You’re right, having good stuff to share is what creates traffic – so Ill keep doing my best

thanks for stopping by
Talk soon
Hector

[Reply]
Chris Bernardo Says:
16. July 2010 at 1:35 am
Hector,

Congrats on your Alexa ranking and interesting stats you got there on your views..I like to use budurl to track my visits and traffic to my posts.
Chris Bernardo´s last blog ..Top 5 Questions- I want to know about YOU

[Reply]
Hector Cuevas Reply:
July 24th, 2010 at 3:48 pm
Chris,

Thanks bro – Budurl is a really good service too

Talk soon
Hector

[Reply]
Ilka Flood Says:
16. July 2010 at 9:45 pm
Hi Hector,

Congrats on breaking the 100K! A great milestone which I still have to accomplish. I am really not surprised that you did it in such a short time frame. Your content rocks!!

Keep it up!

Ilka

[Reply]
Hector Cuevas Reply:
July 24th, 2010 at 3:49 pm
Ilka,

Thank you so much, I really appreciate that..

Just keep providing that great content, and you’ll get there in no time.

Talk soon
Hector

[Reply]
Andrea Sydow Says:
16. July 2010 at 10:17 pm
Hey Hector! I am completely flattered you did a video for Elisabeth and me at youtube! Thank you so much. If I understood your guest blog at Laura Roeder´s blog I was already feeding my social media (wordpress, blogger, fb and linked in) through ping.fm. So the larger feed from superfeedr was not necessary any more. Thanks for clarifying this and thank you for you generous gift of teaching me so valuable things. Regards from Berlin/Alemania – Andrea – mil gracias!
Andrea Sydow´s last blog ..Contraindicado para Drama Queens

[Reply]
Hector Cuevas Reply:
July 24th, 2010 at 3:50 pm
Andrea,

You’re very welcome and don’t worry about it – I just wanted you gals to use the method effectively ..

so I hope that helped..

Talk soon
Hector

[Reply]
Ana | Traffic Generation Cafe Says:
20. July 2010 at 4:57 am
Sounds like congratulations are in order, Hector.

One question though (maybe I misunderstood something): isn’t is possible that you have more page view but less downloads because people looked at the page and did not convert to downloading the report?

Ana
Ana | Traffic Generation Cafe´s last blog ..Social Media Tourist Trap- Now What

[Reply]
Hector Cuevas Reply:
July 20th, 2010 at 12:55 pm
Ana,

That’s definitely a possibility, but it was a direct download and only 25% of viewers got it? That’s less than my lead conversion on my squeeze pages – so, if I get higher conversions for something people need to opt-in for, how could this not convert at over 50%?

Not saying it’s not possible – but that’s why I don’t think this was the case.

Thanks for sharing
Talk soon
Hector

[Reply]
Stacy Says:
20. July 2010 at 9:31 pm
Congratulations Hector! That is a great accomplishment to be proud of!
Stacy´s last blog ..10 Reasons to Appreciate Difficulties

[Reply]
Hector Cuevas Reply:
July 24th, 2010 at 3:50 pm
Stacy,

Thanks, I truly appreciate your comment..

Talk soon
Hector

[Reply]
Tommy DiPietro | MLM Prospecting Hero Says:
28. July 2010 at 1:23 am
Hector,

Great job getting under 100k!

That is my next goal before I get to 100 posts and
really getting back into the groove of things.

You are always providing great content and I enjoy
visiting your blog.

Have a great night!
Tommy D.
Tommy DiPietro | MLM Prospecting Hero´s last blog ..HONEY- I Blew Up Our Home Based Internet Business!

[Reply]
Frank Profeta Says:
30. July 2010 at 6:10 pm
Hey Hector,

Awesome report ans awesome insight, I’ve been spending some time here over the last few days and you are continually over-delivering on value!

I’m sure there are many bloggers out there who should be taking a leaf out of your book! (I will be) This is how it’s done man!

Congrats on the ranking!

P.S. It’s weird cos I just watched your Intro video and in mine I also mention my Alexa rankings in similar fashion! (You had the same results in half the time though lol)
Frank Profeta´s last blog ..1 Chance to Make a Good Impression – Here’s 5 Steps to make it Great!

[Reply]
Steve LHeureux Says:
30. July 2010 at 9:20 pm
Hector,

You and this blog Rock! Congrats on the 100k triumph. What you say came true for you – deliver quality content, use the videos and being cool for your list…helpful stuff man! Thanks

- Steve LHeureux
Steve LHeureux´s last blog ..Online Marketing- Simple 4 Step Process To Supercharge Your Business

[Reply]
Nat Says:
31. July 2010 at 11:36 pm
Congrats on the 100K mark, thats awesome. My goal at the moment is trying to break the 1M mark lol since I have only had my blog for 2 months I’m happy its gone from 5M to 1M in that time!
I love coming to your blog because everything is short and succinct and you have info packed posts. Keep up the great work
cheers
Nat
Nat´s last blog ..Warren Buffet – Ultimate Entrepreneur “Old Skool Style”

[Reply]
Josh@Network Marketing Consultant Says:
8. August 2010 at 1:53 am
Those are some interesting pieces of data their Hector, and your distribution method with the no opt in turned out to be a quite an effective experiment.

I was particularly interested in the number of people who actually traced back the source of the download – to your site that is.

It seems like you have employed a great way to using viral marketing
Josh@Network Marketing Consultant´s last blog ..Top Network Marketing Companies

[Reply]
Kim Tarr Says:
31. August 2010 at 10:52 am
Hector,

I love the fact that you gave away such great info without asking for a an email address! That raised the credibility right there for you!

So, that is my biggest lesson from this post!

Thanks for sharing because thanks to you sharing, I have learned something powerful!

Kim
Kim Tarr´s last blog ..Video Marketing Basics To Get People To Join YOU In Your Business

[Reply]

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