O.K – so I gave you some tips for getting your emails opened last Tuesday - now the next step is to get them to click on the darn link to get to wherever you wanna send them.
Most marketers will tell you that this is all about copywriting, and about persuading your subscribers to click on the link with the words you use in your email – AND THEY’RE RIGHT! …but
There are other things you can do to get the click if you’re not a master copywriter and need people clicking TODAY!
You Can Call Me A Liar If This Doesn’t Work
What I’m about to show you are ‘out-of-the-box‘ tips and tricks that you can implement right away and see an increase – guarantee! If you try it and you DON’T see an increase in click through rates, please feel free to call me a BIG FAT LIAR right on my blog.. (..yea, I’m that confident..) ;0)
You really have to try it on your list though – don’t be mean..
Agreed?
GREAT!!
Here Are The Top 3 Tips For Higher Email CTR
Tip #1 – Make Them Wonder - Whenever I send out an email broadcast telling my subscribers about a new blog post I don’t write an entire summary of the post (..some marketers do this..) and it’s just NOT as effective as sparking curiosity.(..for me at least)
Action Step – Give Them A Snippet, and provide a link to get the full article.
Tip #2 – Video Images – This one is really cool!! If you joined my Blogging Blueprint Video Course, you noticed the emails have an image of what appears to be a video, with a PLAY button. That’s simply a screen shot of the video and used as a direct link to the page where the video is actually at.
Here’s how that looks:
Tip #3 – The Call To Action - Don’t assume that your subscriber knows what you want them to do next. It’s always best to simply TELL THEM the action you want them to take. Examples of call to actions would be:
- Click Here Now..
- Check this out, click the link to go to the full article..
- Here’s the link: [LINK]
Simple.. but very powerful!!
Care To Share Any Useful Email Tips With The Community?
Please share with us what’s working for you as far as getting your emails opened – getting a bunch of ideas from different people will definitely help us grow as a community.
As always, if you enjoyed the post, Tweet it, Share it, Digg it, Stumble it.. I’d really appreciate it – and leave me your feedback below..
Talk soon
Hector The Alexa Director
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Milena
16. June 2010 at 5:11 pm
Hey Hector,
These 3 tips are powerful. Some folks might look at it like I already know this. However, I see a lot of individuals still make this mistake when I receive their emails.
Chat with you later…
Josh
Josh Garcia´s last blog ..The Secret of Overcoming Procrastination
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Hector Cuevas Reply:
June 17th, 2010 at 7:09 am
Hey Josh,
You’re right..and I think that’s the biggest mistake anyone can make. Saying “I Know This” and not actually using it.
thanks for stopping by
Hector
[Reply]
16. June 2010 at 8:51 pm
Hi Hector,
Great tips on getting higher click through rates. I find that giving small snippets of information with a link to the post works well. Pictures within the email is awesome too! Thanks for sharing!
Cheryl VanOrnum´s last blog ..Why a “Why” is SO important!
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Hector Cuevas Reply:
June 17th, 2010 at 7:10 am
Cheryl,
Yup.. I love adding images too..
thanks for sharing
talk soon
Hector
[Reply]
16. June 2010 at 10:13 pm
These are some great tips Hector. A lot of people could really use the knowledge your providing here I see it everyday in my inbox. Somehow you have to stand out from the crowd and these tips can get you there.
Steve Shoemaker
Steve Shoemaker´s last blog ..MLM Program: Your Pain Or Your Gain?
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Hector Cuevas Reply:
June 17th, 2010 at 7:12 am
Steve,
Thanks for your comment bro.. I really appreciate that, we know it’s all about providing content that attracts people – so that’s what I focus on..
Glad to have you here man
talk soon
Hector
[Reply]
16. June 2010 at 11:44 pm
Hector,
Always sharing good info! Going to try Tip #2 and do some testing with it, Video images seem to be colorful and seen them a lot lately in emails…
Chris Bernardo´s last blog ..Is there an Easy Button to Make you Happy?
[Reply]
Hector Cuevas Reply:
June 17th, 2010 at 7:13 am
Chris,
Definitely give a try and let me know how it goes..
talk soon
Hector
[Reply]
17. June 2010 at 12:22 am
Hey Hector!
Those are highly valuable tips. When I first started sending emails, I had the whole thing in there. Yeah, it wasn’t good. LOL
Sharing these tips will help shorten the learning curve, and the newbie mistakes, in this area. Great job!
Susanna
[Reply]
Hector Cuevas Reply:
June 17th, 2010 at 7:14 am
Susanna,
Newbie mistakes are inevitable – we’ve all made them.. :0) thanks for stopping by
talk soon
Hector
[Reply]
17. June 2010 at 2:43 am
Hi Hector,
Once again a great post! Thank you! # 2 is great tip that I have to try out. Thanks for helping me to improve a little more each day!
Maja McCabe
http://majamc.com
[Reply]
Hector Cuevas Reply:
June 17th, 2010 at 7:14 am
Maja,
Everyone seems to like that one.. try it – it works!!
thanks for your comment
talk soon
Hector
[Reply]
17. June 2010 at 10:34 am
Hi Hector,
You mentioned great tips. It is always good to remind these things.
Call to action is must, otherwise people will not know what to do next.
Talk soon,
Jiri Majkus
Internet Marketing Coach
Jiri Majkus´s last blog ..Banner Advertising: Basic Terminology And How It Works
[Reply]
Hector Cuevas Reply:
June 17th, 2010 at 4:18 pm
Hey Jiri,
Definitely – we all need reminders sometimes..
thanks for stopping by
talk soon
Hector
Hector Cuevas´s last blog ..“Look Mom… I Grew Up And Joined A Tribe” – 3 Reasons You Should Too
[Reply]
17. June 2010 at 4:35 pm
Hector, great stuff! I am using everything you said except video images, but I saw my opening rates are bigger than any other message, even call for webinar…Good subject, short summary that ends on the right place to make everyone wants to continue reading and call to action!
Great tips,
Milena
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Hector Cuevas Reply:
June 17th, 2010 at 4:39 pm
Hey Milena…
Great!! I’m glad you’re using these tips they’re very effective, thanks for stopping by
talk soon
Hector
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17. June 2010 at 10:37 pm
Hey Hector,
these were some great tips. It’s very effective to create a “Yellow Brick Road” to your main article.
Take Care
Sherman
Sherman Smith´s last blog ..EVERY SUCCESSFUL PERSON HAD ONE OF THESE…….
[Reply]
Hector Cuevas Reply:
June 17th, 2010 at 10:45 pm
Hey Sherman,
Yea.. curiosity is a great emotional trigger..
thanks for stopping by
talk soon
Hector
[Reply]
18. June 2010 at 2:03 am
Hey Hector,
This is some great tips. I like the use of the video image. I’ve done this too and got some great results.
One other tip I use are the words I choose to put in the subject line. Although, I know you’re already aware of this. So no secret there.
Have a great day and chat with you later,
Jerome Ratliff
[Reply]
Hector Cuevas Reply:
June 18th, 2010 at 4:18 am
Jerome,
Glad to hear you’re using these tips bro..
thanks for stopping by
talk to you soon
Hector
[Reply]
18. June 2010 at 3:19 am
Hector,
What’s up my friend?
I enjoyed your tips. I started adding my blog header
to the top of my emails. Ever since I started to do
this the click rate has doubled.
Thought that was pretty cool.
Enjoy your day!
Tommy D.
Tommy DiPietro´s last blog ..How I Got Mike Dillard To Personally Review My MLM Sales Strategies for the Home Business Owner Blog
[Reply]
Hector Cuevas Reply:
June 18th, 2010 at 4:20 am
Tommy,
Wow.. great results you got just by adding a header.. congrats.
I’m sure it had something to do with how professional it looked, so it might have increased your credibility.
thanks for sharing
talk soon
Hector
[Reply]
19. June 2010 at 6:15 pm
Sweet Hector…
Video Images…that’s works every time. Great post as always bro.
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Hector Cuevas Reply:
June 19th, 2010 at 7:54 pm
Yea Ryan,
it’s s big sneaky, but as long no one gets hurt it should be ok
Hector
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21. June 2010 at 3:44 pm
I think my absoulte favorite was making a screen shot of the play button. People will instinctually click on it! That is brilliant Hector I haven’t thought of that. Thanks!
~Erin
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Hector Cuevas Reply:
June 22nd, 2010 at 5:06 pm
Erin..
Yea.. everyone’s favorite tip :0) try it, it works
Thanks for stopping by
talk soon
Hector
[Reply]
22. June 2010 at 2:14 am
Great stuff Hector!
I don’t have personal experience using your second suggestion, but I definitely agree that peaking curiosity in an email is more important than an extensive overview of the content. And also, a CTA is super important!
Thanks for sharing!
Amanda´s last blog ..5 Tips To Help You Fire Your Boss (I Just Did)
[Reply]
Hector Cuevas Reply:
June 22nd, 2010 at 5:18 pm
You’re welcome Amanda,
The second one is really good – you should try ;0)
Thanks for stopping by
talk soon
Hector
[Reply]
16. July 2010 at 4:41 pm
Hector,
Again, great advice. I just hope people actually do this stuff instead of assuming they are or know already? Yes it is simple, but so many “gurus” are not listening. I think your followers will though! Thanks
- Steve
Steve LHeureux´s last blog ..Using Social Media – Not An Option Anymore For Your Business
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