HECTOR CUEVAS » SYSTEMS

Using Technology To Automate 79.7% Of Your Internet Business

Hector Cuevas — Mon, 24 Jan 2011 06:56:38 +0000

79.7% – that’s crazy, right?! I mean, how could you automate 79.7% of your business? You would need employees and an entire team of virtual assistants just to make it work, right?

…and what’s up with the 20.3% that’s left? Why isn’t that part of your business automated?

First of all, you must know that this percentage (79.7%) is not based on 20 years of experiments done in some underground marketing lab that I own; whose location is only known by a select few. (O_0) – I simply came up with that number after looking at the four components of internet business building; and based it around the 80/20 rule.(or 79.7/20.3 rule in this case)

The rule says that 80% of our results will come from 20% of our efforts. I’ll tell you what that 20.3% is, and why it’s super important in a little bit. First…

Let’s Talk About Business Automation

There are definitely more pieces you can automate of your internet business than not, but very few of us actually do it. Why?

Oh, I don’t know, maybe we like to stay busy and feel productive.

Or maybe some of us just don’t know what these pieces are or how to make them work on autopilot. Whatever the reason, my hopes is to help you recognize which part of your business you can set and forget, and which pieces you need to work on everyday.

Here’s what they are…

1. Automate Lead Generation
By this I mean the process that your site or blog visitors go through to get on your newsletter or email list. This process has been automated on this blog for over 8 months. I might go back and tweak a few things for testing, but other than that -it’s a set and forget component of my business.

2. Automate Sales Process & Product Delivery
Whether you have a product or a service, you can automate the actual sales process. This includes having the sales page with the offer and the back-end (geeky) stuff to handle the membership or delivery or the product. Unless something goes completely wrong, this is another piece of you can set & forget.

3. Automate Traffic Generation
This might strike a nerve for some of you. How can you automate traffic generation when it’s so hard to get traffic in the first place? No, this is not about using PPC or any kind of paid advertising. You can automate traffic generation after a lot of hard work; month and months of creating great content and building an awesome community of people who like you, and share your message with the rest of the world.

You can automate traffic generation by building your RSS subscriber list, or ranking really high for a ton of your best keywords. After doing this for months, I can now press publish and see visitors coming to the blog – of course, I’m always working on building my audience and building my traffic streams.

4. Automate Relationship Building
This is possible through the use of autoresponders. If you don’t have an email management service, I highly recommend Aweber; I use their service, and they’re awesome!

The way you can automate relationship building with your subscribers is by setting up a set of emails that go out automatically once they sign up. It can be every 3 days or every week; however you do it, it will help you build a deeper connection with them and stay front of mind.

5. Automate Market Research
This is also possible through the use of autoresponder sequences. The way you can automate market research is by setting up an email that goes out 2 or 3 weeks after they sign up asking them to participate in a survey.

This way you can find out what they really want, what their goals are, what they want to learn about and how you help them better. This is invaluable information that you can’t find anywhere else about your market and you can set & forget by setting up ONE stinky email in your sequence.

What’s Up With The Other 20.3% !?

The other 20.3% is the stuff you should never automate, especially if you’re just starting out and want to grow your audience. This is the Content/Product Creation aspect of your business.

Think about it.. if you wanted to automate this part, you would have to outsource your content and that’s not a great way to build a following. Your content is the forefront of your business. This is what makes you special, this is what makes you unique and attractive to your audience.

Your content will ultimately be the reason they buy from you, so don’t try to automate something that is THAT important to the success of your business. This is what you should be spending your time on; creating content that attracts your target audience and creating products to sell them.

But as we all know, getting everything set up is the hard part. Setting up these automated systems to work for you takes a lot of work and strategy to makes them work well. If you have any questions or feedback, leave them below. Remember, I’m here to help.

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For my Smart Blogging Guide – Click here..

To check out my Services – Click here…

Lead Getting Strategy That Creates A Successful First Transaction

Hector Cuevas — Wed, 19 May 2010 17:12:04 +0000

Hey gang.. today I’m kicking it back, relaxing a bit.. and I figure – let me give you something to think about and stir up some conversation..

So I wanted to address one quick topic that I think is very important when capturing leads and creating your attraction marketing funnel.

Should you get Confirmed or Non Confirmed Subscribers?

…and I’m not gonna drag this too long so I’m just gonna come out and tell you that non-confirmed opt-ins is the way to go.. and here’s why:

I strongly believe in what is called “A Successful First Transaction.” When a person visits your site, and enters their name and email – they did it for a reason. That reason is that they wanted what you promised them when they opted in. So here’s my question:

Why Make Them Jump Thru Hoops To Get What They Just Asked For?

Interrupting the first transaction (..which is the most important for more reasons than I could mention) will cause your visitor to either not want what you offered, leave and never come back. – Simply because the process wasn’t smooth.

Asking your subscribers to go to their email inbox, click the confirmed link and then come back to “get” what they wanted in the first place IS interfering with the first transaction.

It’s like asking them “Are You Sure You Want To Be On My List??” – and that’s not smart marketing.

Here’s Probably What I’ll Hear In The Comments Below

But Hector, what if I start getting a bunch of phony emails… ?? – So what, be happy people actually want your stuff
But Hector, what about email delivery rates, won’t they drop down… ?? - My delivery rates are 100% since I started building my list.
But Hector, uumm.. I just don’t know how to do it.. – OK, I’ll show you for free…

In day 5 of the Blogging Blueprint course I go over exactly how to set up this “Smooth Transaction Process”. So if want to learn this very important strategy, sign up right now.

As always, leave your thoughts below – tell me what you think, even if you don’t agree with me..

If you got something out of it, do me a favor and Share it, Retweet it, Digg it, Stumble it – I’d really appreciate it..

Have a great day,
Talk Soon,

Hector “The Alexa Director” – Thanks Steve :0)

No More Excuses | You CAN Build A Business With A $29.95 Budget!

Hector Cuevas — Thu, 13 May 2010 07:55:21 +0000

Don’t Think SO? – I’ll prove it in this post. When you’re done reading this article, you’ll be allowed to officially *slap* anyone with the “I’m on a tight budget” excuse.

First, let’s talk goals – because there’s no reason for me to list a whole bunch of “things you need” if we don’t determine what we’re gonna do with them. Agreed?

Great!.

Our Very Simple Business Goals

Goal #1: Build A Content Based Site (a blog) that attracts prospects and brands you

Goal #2: Generate Leads on both your Blog and Lead Capture pages, to build a targeted list of prospects

Goal #3: Dive In – head first – into every social media group, tribe, blog, and community out there, where your target market spends most of their time.

OK, now that we have our very simple goals… lets move on to the next step which is actually accomplishing them.

In order to achieve these goals, (which many would agree is enough to start building a long-term sustainable business) we need some tools. This is where I prove to you why “not-having-enough money” is a poor excuse for most people.

Not all – just most.

The Tools You Need (& Your $29.95 Budget)

Domain & Hosting – You can get a hosting account with Dreamhost.com and get 2 Free Domains when you use of the promo code: MLMHOSTING – It waives the setup fee and it’s only $9.95 a month. I use it, it’s great!

Autoresponder Account - I use Aweber, they’re great, reliable and inexpensive. For $20 bucks a month you get to start building your list of targeted prospects.

WordPress + Theme + Plugins = FREE. But of course there are some paid themes and plugins, but you don’t NEED them to start.

YouTube Account = FREE.

Social Media Accounts = FREE.

Will + Determination = FREE.

Online Marketing Knowledge – You will either pay with money or with time to grow your marketing and business knowledge, so in essence this is not really Free.

Skill Sets = FREE. You can’t pay ANYONE to give you the skill sets you need, only experience teaches you this. So get started now!

..and that’s it. Did I Prove My Point?

With $29.95 you can start building something that will probably pay you forever. Start by listing your goals, then look for the tools you need to accomplish those goals.

It’s THAT simple.

I hope this article helped you get clarity as to what you NEED to do to get started. For the intermediate & advanced readers please pass this along, I really want to see our community grow, and I think this information can benefit them.

Share it | ReTweet it | Digg it | Stumble it | – and don’t forget to share your thoughts below.

Hector Cuevas.. signing off – take care

p.s. For more info on building your business on a shoe-string budget – check out Mike Dillard’s BOAB

..and check out Alex’s article on Keyword Research Basics – it’s good.

System Monetization – Integrating Affiliate Marketing Withing Your Marketing Funnel

Hector Cuevas — Sat, 10 Apr 2010 19:25:11 +0000

Every home business owner and network marketer wanting to take their business online needs the proper training, tools and resources to build the skills set needed to succeed.

If you’re not out in the marketplace providing the right information, pointing them in the right direction, and getting paid commissions when somebody buys a training course of a software program… Someone Else Will!!

You need to build up, what I call, your “Trust-Meter” to the point where your prospects take your recommendations seriously.

I mentioned earlier that your Company product is not your product, so what is it?

Your main product in the Network Marketing industry is a “Well-Trained Distributor”, and by following what I just laid out to you in the previous section, you can begin to brainstorm different ways to get paid while giving your prospects the best resources that’ll give them the skill sets they need to succeed.

Anything from:

Domain Registration

Website Hosting

Auto Responder Account

Traffic & Conversion Training Courses

Software Programs

…and much, MUCH MORE!

The different ways to monetize your list, and offer tremendous amounts of help before they join your business opportunity, are endless.

The mistake most marketers make is that they don’t Strategically Plan their marketing system to do this automatically, and therefore they don’t capitalize on the opportunity and leave loads of money on the table.

A network marketing training course that should be in everyone’s marketing funnel, as well as, in everyone’s book shelves is Magnetic Sponsoring by Mike Dillard.

This is the book that started it all, and it’s a MUST-READ for anyone who is even remotely serious about growing their network marketing business using the internet. If you haven’t gotten a copy of Magnetic Sponsoring, Get one today!

Tell me… how are you currently monetizing your marketing funnel and weeding out the tire-kickers?

Don’t be shy.. leave a comment..

Fail Fast.. Succeed Faster
Hector Cuevas