If you’ve been online for any length of time, you know that the path to long-term success is in building a targeted responsive list of prospects.
You can build this list several different ways but for the sake of your time and mine, I’m gonna give you 5 ways to improve your visitor to lead conversion rate on your blog.
The best way to do this is simply to direct attention to the opt-in forms on your blog. There’s so much going happening on a blog, that it becomes very difficult to get someone to take the time and enter their email address in form. But hopefully these tips will help…
Here Are The 5 Ways To Improve Conversion Rates On Your Blog
#1. Use Your Intro Video – I use my intro video not only to welcome my visitors but also to direct my visitors attention to the form below the video. This is your BEST chance to capture a lead if it’s the first time on your site.
#2. Use Visuals Aides - They told us in school that visual aides helped direct attention away from us and onto something else (to avoid stage fright) but the same principle works here. If you have amateur Photoshop skills & the scripts to create a nice-looking VISUAL of the lead magnet, that will help you get more opt-ins.
(..next week I’ll be holding the contest for the Free cover graphics.. be sure to stay tuned)
#3. Top Right-Hand Side – When a visitor first visit your site they scan the page just like they read a book (left-to-right) so their eyes go straight to the right-hand side of the page. This is the PERFECT spot to put your Lead Magnet offer and opt-in form.
Also, try your best to have it ‘above the fold’ – so that your visitor doesn’t have to scroll down to enter their name and email. If you can’t have it ‘above the fold’, don’t worry about it.
#4. This one has done great for me –> Create a “Free Stuff” Page - People love free stuff and so if they see you’re offering something for free, they WILL click on it. The trick is to create a lead capture page on your server (not on WordPress) to capture those leads. To see exactly what I mean, click on the “Free Stuff” link at the top of this page. USE IT.. IT WORKS!
#5. Insert Opt-In Form In Related Posts – If you’re market is in the home business or online marketing niche, then putting an opt-in form on every post is a bit risky in my opinion. But, I would definitely recommend adding an opt-in form once in a while, especially on posts where you mention your lead magnet.
FAQ: What Conversion Rates Can I Expect After Doing All This?
Because of the vast amount of information, links and options on your blog, fighting for your visitors attention – you can expect anywhere between 1 and 2% conversion rate. Anything lower than 1%, you might need to start thinking about changing your call to action, webform position or offer.
For the “Free-Stuff” lead capture page, you need to shoot for 20% or higher. Again, anything lower than 20%, you need start playing around with some of the things mentioned above. I won’t say what my conversion rates are for the simple fact that I don’t want anyone starting out to start comparing their results to mine.
Hope you found this article helpful – if you did, please share it with your friends, retweet it, stumble it, and digg it. Don’t forget to leave a comment below.
To the top..
Talk soon,
. . . . . . . . . . . .
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Further Reading:
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Hey Hector, Love the “free page” idea..I’ll have to implement that asap ! Thx Looking forward to going through your free training…see if there is some golden nuggets in there…Tracy
.-= Network Marketing Sweetie´s last blog ..Business Lessons From My Weed Puller =-.
Hey Tracy,
Yes.. try it because it works. I’m sure you’ll find something useful on my blog (if you don’t, I’ll just have to work a bit harder)
let me know how it goes..
talk soon & thanks for stopping by
Hector
Hey Hector!
I love the use of lists and this one is great! I also notice that helps me and just in general is that your blog isnt to clutter, people like seeing a fresh blog with no to much going on. No tons of distractions when a visitor is reading a post or what have you!
Kyle Nelson
~Customizing & Marketing Tactics~
.-= Kyle´s last blog ..The Real Answer To Success! Do You Want It? =-.
Hey Kyle,
Yea, you’re right… clutter distracts your prospects from your main goal – whether that’s joining your list, reading your post, or leaving a comment.
Keeping it nice and clean is the way to go..
appreciate your comments bro.
have a great day
Hector
Hey Hector,
Great post. I really dig the “Free Stuff” page. That is a great idea!
Your list is clear and concise, very easy to read and understand. Thanks for the info.
Talk soon,
John
John,
You should definitely give it a try, I’m sure it will work great for you. I’m glad you got something out of it.
oh yea, I love listing things..
thanks for stopping by
have a great day
Hector
Great post Hector! It never occured to me that people first look at the right hand side of the page. Hmmmm food for thought. Thanks for the great advice.
Donna Merrill
Hey Donna,
Well I should reword it a little bit – they “end up” at the right side of the page because in essence we scan a web-page just like we read a book. Left to right. So they “end-up” at the right side. & this is the perfect place to set up your intro video and opt-in form – just like you have it on your blog.
thanks for sharing your thoughts..
Have a great day.
Hector
Hi Hector
Thanks for the info. You have given me some great ideas to implement into my Blog. I need to pick up my conversion rates in the optin box!
Thanks Marty Ware
.-= Marty Ware´s last blog ..Growing Your Online Business With The Snowball Effect =-.
Marty,
I’m glad I was able to help. Let me know how it goes.
have a great day
Hector
Hector,
Tons of great suggestions here. I am going to have to get busy adding some things to my blog! I was surprised at the difference in conversion rates from the newsletter subscription compared to giving away something for free. That is an incredible difference and will become a priority on my list!
Thanks Hector for another great blog post!
Mary Thayer
.-= Mary Thayer´s last blog ..Hanging Out In Las Vegas Is Part of The Job….. =-.
Hey Mary,
Yes, I’m sure the difference was very noticeable – Newsletters are nice, but something more “tangible”, something that your prospects can see and put some type of value on will almost always out perform.
Your welcome – glad to help
Have a great day,
Hector
Great tips Hector, thank for sharing.
It is very improtant to have some lead magne.
Have a great day.
- Jiri
.-= Jiri´s last blog ..(Facebook Marketing) – How to Find And Connect With Targeted People =-.
Hey Jiri,
Yes, it’s very important – I see you have an ebook that you give away on your blog, & you’re branding yourself on it also, that’s very good.
Thanks for stopping by
Have a great day,
Hector
Hector,
Thanks for putting together this concise yet very informative list – I think there are some great suggestions here! I wonder what #6 might be…(aka give us more!)
Thanks!
.-= Nacie Carson´s last blog ..May Day or Mayday: How Are You Doing? =-.
Hey Nacie,
– I’m glad I was able to help. I’ll see what else I can pull out from my “bag ‘o tricks” (I can’t give away all my secrets..)
Thanks for sharing your thoughts
Have a great day,
Hector
I couldn’t find the “Free Stuff” Lol, but Hector you nailed it in this post. I gotta say it is the little things that really make a huge difference.
Crazy cool and helpful stuff Man,
*Jonathan Sweeting*
.-= Jonathan Sweeting´s last blog ..Viral Content SuperNova! Dominate Alexa and bring the search engines to their knees =-.
Hey Jonathan,
Yea, marketing is all about testing different things and see how they work. I wanna share as much cool and helpful stuff as I can, so you don’t spent to much time testing.
(…good luck finding the “free stuff” page lol)
Have a great day,
Hector
You keep on producing the value my man! Excellent ideas and just reminds me I took my Free Stuff page down for a revamp and forgot about it. So thank you for the reminder. Looks like it will be another late late night! Appreciate all you do here.
~Marcus
.-= Marcus Baker´s last blog ..How To Keep People Flocking To Your Content | MLM Blogging Tips =-.
Marcus, my brother..
I’m sure you know it’s gonna be time well spent putting up that “Free Stuff” page. Glad I reminded you.
Have a great day
Hector Cuevas
Hey Hector,
I have to say that is awesome! I like that page you set up. You have a good eye for graphics.
Chat with you later…
Josh
.-= Josh Garcia´s last blog ..4 Simple Strategies I Apply For Writing Content Everyday… =-.
Hey Josh,
Thanks man, maybe I should look into the web design business or something – nah, I much rather do this
Have a great day
Hector
Hey Hector,
Once again you have provided a very clear and simple “lesson” about how we can make our blogs better! Thanks for sharing these tips! I just switched my “free offer” on my blog and am curious to see what kind of response it gets.
Thanks!
Mary Lou
.-= Mary Lou Kayser´s last blog ..How to Be an Online Hall-of-Famer (It’s Easier than You Think…) =-.
Hey Mary,
Thanks, I try my best to keep it simple – I see you have a 21-Day series, hopefully that goes well for you. Plus you have you’re intro video in an optimal place.
You’re on the ball.. keep it up.
Have a great day
Hector
Hector,
This is really useful information.
I need to create a personalized blog
heading and TONIGHT I am cutting a few
new videos and one will be a new welcome
video for my blog.
I am also going to design a new opt-in
box for my blog and hope to carry this
all over to update my Fan Page.
I see the beginning of some new tribes,
maybe a collaboration with some
Better Bunchers?
Have a great day!
Tommy D.
.-= Tommy DiPietro´s last blog ..Autobots, Decepticons and Network Marketers: There Is More Than Meets The Eyes =-.
Tommy,
You have your work cut out for you, but I’m sure all these updates will prove very effective since they all work together to brand you and increase your conversions.
A new Tribe.. Yes, sir – I’m all ears
have a great day bro
Hector
Hi Hector,
Great article and very valuable information! I can see were my blog needs some improvement.
Thanks for your great tips!
Have an awesome day!
Ilka
.-= Ilka Flood´s last blog ..Are You Struggling Because You Don’t Know Your Numbers? | MLM Tips for Beginners =-.
Hey Ilka,
Thanks for stopping by – I’m glad I helped you see where you can improve your blog.
…& you’re very welcome
Have a great day
Hector
Hi Hector,
Great post and I love the idea of a FREE stuff page. Something I will add to my own blog.
Tristram Lodge
Hey Tristram,
Yes.. it’s pretty cool how that works. Everyone seems to like that idea a lot.
glad you stopped by,
Have a great day
Hector
Hello Hector,
Just want to THANK YOU very much for putting together such a great product.
Blogging for Dummies, just what I needed!
Hey April,
Thank you for signing up, you’re gonna learn everything I do to get visitors and readers.
Can’t wait to hear your success story.
Have a great one
Hector
What up Hector!
Great post! I am currently getting a custom opt-in form with a free gift as we speak. Although I’ve had great opt-in’s for my newsletter I needed the free gift to really kick it up. Yours looks sharp bro!
Some excellent tips here. Thanks again
.-= Ryan Yokome´s last blog ..Tips On Personally Branding Yourself With Photos! =-.
Ryan, what’s happening bro..
That sounds great man, I’m almost 100% sure – (let’s just say 99.97%, because I could be wrong) that adding a “tangible” gift to your free offer will increase conversions. Newsletters are good, and as you said, they still work.. but they’re soooo 2005..
I’m sure you’ll see a bump – thanks for the compliment, I’m working on getting my graphics design skills up.
Talk soon,
Hector
Hector;
Thanks for sharing these 5 great tips to optimize results for your blog. I will be implementing some of them and I see how that turns out
Katherine
.-= Katherine Droguett´s last undefined ..Response cached until Fri 14 @ 4:29 GMT (Refreshes in 22.74 Hours) =-.
Katherine,
You’re very welcome. Let us know how it turns out. Remember, testing is the most important thing.
Thanks for stopping by
have a great one,
Hector
Great that you shared this post. You’re right, people love “free stuff”. I always thought of creating a page like that for my blog.
Greetings
John Steczko
.-= John´s last blog ..What Parts Of Your Body Do You Train In Martial Arts? =-.
Hey John,
We definitely DO like free stuff – try it out, it might just work..
Talk soon,
Hector
Thanks Hector. Nice clear info. You have inspired me to get cracking on my welcome video! (amongst other things…)
.-= Amanda Lee´s last blog ..Does the Internet scatter YOUR mind?….Then bring it HOME again! =-.
Hey Amanda,
Thanks for stopping by..
Great.. I inspired ONE person.. SCORE!!
I’m sure you’ll get great results..
talk soon
Hector
Thanks for such a great list Hector! There is still soooo much I want to do with my blog and have only so much time, always something coming up! Video is definitely on the list, as are some ‘free stuff’ very soon. By the time I have more than a couple of freebies, I will definitely be implementing the ‘free stuff’ page idea!
Thanks again and have an awesome day!
Vicki
Hey Vicki,
Time is our only limited asset, that’s why I try to give you guys the best tips that you can implement and get results right away.
You’ll get it done.. just take it a day at time.
Have a great weekend,
Hector
Hey Hector,
Nice tips here buddy. I can see that you have given a realistic conversion rate which I think is important.
If anyone uses these tips they will see leads coming through in no time.
Thanks for this.
Wayne Vassell, signing out…
.-= Wayne Vassell´s last blog ..Does Your MLM Mentor Matter If You Want To See The Top Of The Mountain and Get There? =-.
Wayne,
Thanks bro, I really appreciate your comment. This is a very realistic conversion rate, and it shouldn’t be hard to achieve if you follow these tips.
thanks for stopping by,
talk soon
Hector
Thanks for this great article giving such clear and concise useful information. It does raise a question for me, how do I ensure that the leads get captured on the server and not wordpress?
I am incredibly new to this blogging world and realise I need to change from .com to .org, what advice would you give someone as new as me?
Many thanks
Bridget
Bridget,
I saw you signed up for my blogging blueprint so, that’s a great start (although it’s a bit intermediate)
But, either way – definitely switch to .org ASAP. As far as capturing leads, you will need to add your autoresponder
code to the sidebar. That will create an opt-in box so you can start building your list of targeted prospects.
hope that helps,
any other questions, feel free to send me a message using the contact me form
talk soon
Hector
The “Free Stuff” page idea is interesting… I think I might experiment with that one. Nice Nuggets, Hector.
Aki Wood´s last [type] ..Network Marketing Sucks if You Don’t Know This One Simple Thing
Who does not like free stuff. Great advice.